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It is obvious why these drugs are attractive to parents in the age of social media and constant stimulation, who want to help their kids climb up the hypercompetitive education ladder. The irony here is that Big Pharma has turned these drugs into cash cows for its balance sheets by attempting to treat attention disorder which is itself a direct symptom of the age of social media and iPhones, two technologies that are themselves cash cows for Silicon Valley. Parents and kids seem to be caught and financially exploited in the middle of this lucrative cycle of kids being bombarded by stimuli facilitated by Social Media and Advertising companies for their attention while drug companies are offering an expensive and dangerous antidote to Silicon Valley’s attention disruptions. Here both Big Pharma and Silicon Valley win but how about kids and their parents?
Aside from acting as antidotes to Social Media’s 24/7 attention hacks, these drugs are a necessary evil for parents, most of whom these days are themselves struggling professionally to keep up with this hypercompetitive economy leaving them little time or patience to devote to their kids. And of course we have seen the alternative scenario where for some affluent parents who do have the time and patience, they become obsessive helicopter parents often attempting to overcompensate for their own lack of career with turning parenting into a job and constantly demanding results and accomplishments. This of course is another negative symptom of today’s society where people are judged by their careers and professional accomplishments.
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My opinion is that kids who never had a childhood (See Michael Jackson and other celebrities) often never truly develop mature social intelligence. They simply grow up to become emotionally distant and socially confused, hypercompetitive and hyperproductive “adults”, often attempting to remedy their loneliness and status anxiety with titles, wealth and status symbols. When everything is seen from capitalism’s prism of competition, then there is very little room for emotional connections, commitments and friendships. Friendships and deep social connections require sacrifice, selflessness and spending time and resources on others.
Should it surprise us then, that Silicon Valley has one of the biggest thriving escort service markets for all the socially awkward and hypercompetitive geniuses who made it up the education ladder to work for some of the most elite tech companies in the world? Should it disturb us that South Korea with an extremely competitive and capitalist education and economic system has one of the highest suicide rates in the world? Perhaps it is alarming to hear that in Japan with an extremely overworked and over-competitive workforce, there is a thriving business that simply offers attention and cuddling services to lonely, overworked and insecure corporate workers. Of course, capitalism is only a system, it is us the citizens, parents, teachers and students who have to embrace the good, reject the bad, and help improve upon the shortcomings of this system. We must especially be mindful of what kids give up in childhood when they are forced to grow up fast intellectually while they never have the time and space to mature socially. Growing up in the modern world does not have to be so ruthlessly competitive, if we teach kids that friendships and deep social connections are much more valuable than hollow status symbols, wealth and fancy titles.
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